diff --git a/.changes/autostart-feature.md b/.changes/autostart-feature.md
new file mode 100644
index 00000000..1d5d956e
--- /dev/null
+++ b/.changes/autostart-feature.md
@@ -0,0 +1,6 @@
+---
+autostart: minor
+autostart-js: minor
+---
+
+Added a new builder method app_name() to allow customizing the application name in the autostart entry.
\ No newline at end of file
diff --git a/plugins/autostart/README.md b/plugins/autostart/README.md
index bae2802a..cef284d6 100644
--- a/plugins/autostart/README.md
+++ b/plugins/autostart/README.md
@@ -59,7 +59,10 @@ First you need to register the core plugin with Tauri:
 ```rust
 fn main() {
     tauri::Builder::default()
-        .plugin(tauri_plugin_autostart::Builder::new().args((["--flag1", "--flag2"])).build()))
+        .plugin(tauri_plugin_autostart::Builder::new()
+            .args(["--flag1", "--flag2"])
+            .app_name("My Custom Name")
+            .build())
         .run(tauri::generate_context!())
         .expect("error while running tauri application");
 }
diff --git a/plugins/autostart/src/lib.rs b/plugins/autostart/src/lib.rs
index 83cac89c..4b4c7c23 100644
--- a/plugins/autostart/src/lib.rs
+++ b/plugins/autostart/src/lib.rs
@@ -103,6 +103,7 @@ pub struct Builder {
     #[cfg(target_os = "macos")]
     macos_launcher: MacosLauncher,
     args: Vec<String>,
+    app_name: Option<String>,
 }
 
 impl Builder {
@@ -154,12 +155,32 @@ impl Builder {
         self
     }
 
+    /// Sets the app name to be used for the auto start entry.
+    ///
+    /// ## Examples
+    ///
+    /// ```no_run
+    /// Builder::new()
+    ///     .app_name("My Custom Name"))
+    ///     .build();
+    /// ```
+    pub fn app_name<S: Into<String>>(mut self, app_name: S) -> Self {
+        self.app_name = Some(app_name.into());
+        self
+    }
+
     pub fn build<R: Runtime>(self) -> TauriPlugin<R> {
         PluginBuilder::new("autostart")
             .invoke_handler(tauri::generate_handler![enable, disable, is_enabled])
             .setup(move |app, _api| {
                 let mut builder = AutoLaunchBuilder::new();
-                builder.set_app_name(&app.package_info().name);
+
+                let app_name = self
+                    .app_name
+                    .as_ref()
+                    .unwrap_or_else(|| &app.package_info().name);
+                builder.set_app_name(app_name);
+
                 builder.set_args(&self.args);
 
                 let current_exe = current_exe()?;